Selling Your Home with Rick & Suzy
and the RealEstateColorado.com, Inc. Team

27 Point Marketing System | Why Property Sells

Because your home may well be your largest asset, selling it is without a doubt one of the most important decisions you will make in your life. And once you have made that decision, you'll want to sell your home for the highest price possible in the shortest time possible without compromising your sanity. Before you place your home on the market, let Rick and Suzy Allemang and The RealEstateColorado.com, Inc.Team help you to be as prepared as possible.

In this new millennium your Realtor needs to go beyond planting a sign in your front yard and running an occasional ad in the newspaper. That's why Rick and Suzy and The RealEstateColorado Team have developed a 27 point Marketing System they GUARANTEE will sell your home fast and for more money. This entire 27 point Pre-Listing Marketing System can be obtained FREE of charge and with no obligation by following this link and filling out the online information request form.

Rick and Suzy's 27 Point Marketing System shows clearly how the traditional ways of selling homes has become increasingly less and less effective in today's market. Rick and Suzy provide Seller's with the Ultimate alternative, a highly Innovative Pro-Active Marketing Approach, and the best part is - it works! Their goal is to be certain that every serious home buyer in the market knows your home is available whether that buyer is looking on his own or through another agent, whether that buyer is looking in newspapers, on the Internet or just driving through the neighborhood.

27 POINT MARKETING SYSTEM
(Rick and Suzy’s 24/7/365 Pro-Active, Interactive Marketing – It Works!)

1. We will assist you in pricing your home correctly in the beginning, by providing you with the most appropriate comparable properties, and advising you of the current market trends.
2. Once your property is listed, we will post our sign on your property, it will have a brochure box for color flyers. (See #8) Please note: Some condominium complexes do not allow signs. 
3. We will advise you about preparing and staging your home to enhance its appeal.
4. We will take professional grade photos of your home for use in the RealEstateColorado.com Website, Multiple Listing Service, magazine advertising and multi-media presentations. We work very hard to make sure each photo we use is perfect.
5. We will produce Virtual Tours of your property that will be displayed on the RealEstateColorado.com website and the Multiple Listing Service. Potential Buyers feel as if they have actually been in your home after viewing the Virtual Tours!
6. We will enter your property in the Multiple Listing Service (MLS) for the Summit County Board of Realtors, complete with maximum number of most aesthetically pleasing photos, virtual tour link, and pertinent information to create interest. Buyers who search the MLS system, whether it be through our Website or another website will be able to see all the important assets of your property.  It is difficult to create excitement when there is no photo and only a vague description!
7. We will enter your property into our Website, RealEstateColorado.com with a generous amount of the best photos, Virtual Tours, Multi-Media Presentation, and a thorough description.  This way your property has the potential of being “shown” 24 hours a day, 7 days a week!
8. We will create a full color brochure that will be available to potential Buyers on your property & displayed in our Breckenridge Main Street office window.  These flyers can also be sent through email.
9. Once we have completed our Presentation of your Property, we will email it to all the Members of our Summit County Board.  They can either email our presentation, or access the MLS and send their Clients information on your Property.  Making your property stand out above the rest is very important.
10. We advertise in every issue of Mountain Homes Illustrated, page 5.
11. We advertise in every issue of The Real Estate Book, page 2 every other issue.
12. We advertise in Local Newspapers, mainly the Summit Daily News.
13. We direct traffic to our Website.  We work hard to make sure that we are ranked high in the Search Engines, such as google, yahoo, etc.  A large percentage of our leads are generated from Search Engines.
14. We have 2 Internet Banners that link to RealEstateColorado.com from the Summit Daily News website.
15. We follow up on all showings.
16. We are available 7 days a week and always make sure that we are available to set up showings.
17. We are always available to show your property.
18. We are easy to reach.  When you call our office, you will reach one of us 7 days a week.  In the unusual circumstance that you get voice mail, it is probably because we are all on the other lines or out showing property.  Just leave a message on our voicemail system, we will call you back soon, no matter where we are, as our cell phones will contact us with your voice mail.
19. Our Staff works as a TEAM, so that we can give you the best SERVICE possible, through the entire course of the sale.
20. We follow up with all showings of your home, either by email or by phone, whichever you prefer.
21. We review all showing feedback and make recommendations as needed.
22. We will review your property’s market placement every 4 weeks.
23. We will provide you with a summary analysis of showings every 4 weeks.
24. If your property is under construction, we will keep all information and photos up to date, so as to correctly represent it in it’s current stage. 
25. We offer our experience to you.  When we receive an offer on your property, we will work hard to negotiate the best possible price and terms for you.  We will stay in close contact and will handle every facet of the deal as if it were our own.
26. We concentrate on solutions – not problems.
27. We will keep your best interest in mind at all times.

And Much, Much more!

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Why Property Sells

There are three reasons a property sells:

1. Price
2. Condition
3. Realtor

Price and Condition

You control these. Especially in our area, where every home and lot are unique, the right price can only be determined by a well-researched market evaluation. As a home seller, you should get a written market analysis comparing your home to similar properties that have recently sold and that are currently on the market. Your home's condition is vital to a sale. A clean, well maintained home enjoys a competitive edge over all the other homes on the market. You'll sell faster and at a higher price if you 'stage' your home to enhance its appeal. The RealEstateColorado.com, Inc. Team assists you with pricing and staging recommendations.

A FEW WORDS ON PRICING

Do not list with the Realtor who gives you the highest price. Consumer Reports stated . . .

"Expect the agent to suggest a price range, but don't let that frame you in. Be aware that some devious agents will at first suggest a very handsome price. Then, after they have the listing and the house hasn't sold, they'll come back with a pitch to lower the price."

If you bought IBM stock 5 years ago and wanted to sell it today, would you call your stockbroker and tell him that you insisted on selling at a 200% profit? Or would you ask him to advise you about what the market price is? Same principle with Realtors and their market analyses.

The RealEstateColorado.com, Inc. Team prepares a thorough, well-researched market analysis on every listing. As a result, they sell their listings at very close to asking price and they don't experience appraisal problems. Its part of the service you pay for.

A FEW WORDS ON CONDITION

We live in our homes in one way, we market them in another. Just as builders recognize that a finished, clean, pleasantly decorated model home enables them to enhance the appeal of the homes they are building, 'staging' your home to enhance its appeal will give you a competitive edge against all the other homes on the market.
$500 spent cleaning, painting and making minor repairs will pay you back $5,000 in a higher sales price and result in a faster sale.

The RealEstateColorado.com, Inc. Team knows which items are cost-effective and will pay you back many times over in buyer interest. After you agree to list your home with them, they will detail which simple, easy steps you can take to enhance your home's appeal.

The RealEstateColorado.com, Inc. Team is responsible for marketing your home. You are in control of the marketability of your home.

REALTOR

You want your home presented to the marketplace broadly and in its best light. Look for an extensive marketing campaign and professional marketing materials. Your Realtor advises you on market conditions, negotiating and contracting strategies and closing activities. Just as you insist on an experienced doctor to treat your family, you want a Realtor with a proven track record to represent you in the sale of your home. The Mountain Home Team takes your property to the market with an extensive marketing campaign and uses their years of successful experience to advise you on contract negotiations and closing requirements.

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